So, the Kenya Tourism Board has redoubled its efforts of late. I was excited to see the Rome metro filled with huge posters like this one:
Excellent! The Italian commuter desperate for a sunny getaway will then go to the MagicalKenya.com website (if they remember the URL), and will be sorely disappointed—the only languages available are English and Chinese. Those are the most widely-spoken languages in the world, one may argue. But the way I see it is this: I see a poster in Italian/ French/ Spanish/ German/ Swedish, I go to the website, I hope to get info in Italian/ French/ Spanish/ German/ Swedish (assuming of course that the Tourism Board is spreading the word in those countries and more).
That’s not my only beef… I happened to visit the site before seeing the posters (thanks Google web history!), and wasn’t at all impressed. It looks rather dated, and may have as well been designed 5 years ago… And looking under the hood at the underlying code— quite a mess…
I love my country. I’d like lots and lots of tourists to go there and (legally) spend wads of foreign cash. I’d volunteer to help bring the site up-to-date if I was that good at web design. It’s not fair that we have to keep playing catch-up, especially when it isn’t something beyond our abilities.